Asa Richerson

SEO | AI Search | Technical Storyteller

I'm a senior technical SEO analyst who specializes in helping brands be found all across the internet. I align organic and AI search strategies with business goals to deliver clear, measurable impact.

Currently based in beautiful Cary, North Carolina.

Portrait of Asa Richerson

Experience

2025 — Present

Senior Technical SEO Analyst · ROI Revolution

I manage a portfolio of 12+ e-commerce clients, helping brands to solve simple and complex technical SEO/GEO problems, unlock organic growth via technical optimizations, and create a holistic digital marketing strategy across all managed channels.

2023 — 2025

Content Marketing Strategist, SEO Analyst · Home Solutions

Owned multiple high-revenue categories in the home services vertical on major publisher websites. Created and pitched content to organically win backlinks, including placements on MIT, Weather.com, Mutual of Omaha, and USA Today.

2020 — 2022

Director of Digital Media · Pi Kappa Alpha Fraternity

Owned the digital presence for one of the nation's largest undergraduate membership organizations. Led a website replatform to improve the digital experience for members, alumni and other stakeholders. Helped to implement a national brand refresh.

Thought leadership

I've been lucky enough to talk about what's happening in Search. Here's a few examples.

Outside of work

When I'm not thinking about the continuous evolution of Search and the internet, I'm often doing one of the following.

Hitting the trail or pavement

I grew up hiking and backpacking. That took too long, so I got fast enough to run in college and continue to do so. Sometimes I mix in a frisbee.

Playing the (strategy) game

I'm a lover of any game that makes you think. Monopoly? Yes. Settlers of Catan? No doubt. Sid Meier's Civ VI? Of course.

Learning about the world

I have an unquenchable curiosity about how the world works. I scratch this itch by traveling, US presidential facts, and geography (big map guy).